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Big FM Chennai launches unique on-air game show

Big FM Chennai launches unique on-air game show

Author | exchange4media Chennai Bureau | Wednesday, Jan 10,2007 8:54 AM

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Big FM Chennai launches unique on-air game show

Big FM Chennai recently launched a game show, ‘Adhirshtakshmi’, which gives housewives the opportunity to make money while sitting at home. The show, which is aired live between 10 am and 1 pm on weekdays, gives listeners a chance to win up to Rs 50,000 every week.

As per the game, the host would ask a question at the beginning of the show and the listeners have to SMS their replies to 5454. The host would then pick up one person out of the lot and start asking questions. In each show, the host would ask nine simple questions. If the first person is not able to answer, the host would select another person and start asking questions. Whoever answers all the questions correctly wins the prize money.

Meanwhile, the FM channel is also sprucing up its current offerings. It has renamed its breakfast show, which is hosted by popular Television artist Mamathi Chari, as ‘Big Kondattam’. The earlier breakfast show, called ‘Big Vanakkam’ was hosted by Balaji and Uma. The new breakfast show would also give traffic and weather updates, health tips, besides speaking about city happenings.

Subramanian Shaknkaranaryanan, Station Head Chennai, Big 92.7 FM, said, “Through this programme we emphasise the commitment that Big 92.7 FM offers ‘Big’ entertainment. The new game show will give opportunities for all those intelligentsia who are so immersed in their daily household chores that they seldom have a chance to participate in fun activities. We wish that each and every one of the participants win and help make the show a big success. ‘Adhirshtakshmi’ with its ingenuity is sure to make the housewife’s purse go bulkier.”

Tags: e4m

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