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Big FM bullish on pan-India expansion plans

Big FM bullish on pan-India expansion plans

Author | Deepshikha Singh | Thursday, Apr 10,2008 9:03 AM

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Big FM bullish on pan-India expansion plans

Big FM has unveiled ambitious plans to create a pan-India presence by taking the radio entertainment medium to virgin markets. Big FM’s plans include increasing the number of its FM stations in a total of 45 cities, which includes 20 cities in North India, seven cities in the East, nine cities each in the West and South.

Punit Mathur, Station Director-Delhi, Big FM, said, “We are positioned as an FM station playing the latest songs, giving the listeners what they want to hear, particularly catering to the young listeners.”

It is the only FM station that is following the international format, according to which the station plays the top 100 songs of the current time and has been successful in the process. According to the latest RAM report, Big FM is Delhi’s second most popular FM station after Radio Mirchi.

Mathur said, “The station reflects the vibe of the city by ensuring high levels relevance and also adding relevance to the platform by giving listeners an opportunity for self expression through competitions and similar initiatives. All this has helped our programme content immensely in enhancing our RAM performance.”

In order to add impact to their visibility, the FM player has appointed brand ambassadors for different regions – Abhishek Bachchan for the Hindi belt, actress Asin for the Telugu and Tamil markets, and actor Upendra for the Kannada market.

Mathur further said, “We will keep on coming up with different marketing initiatives and communications plans so that we can showcase the brand at the right time and be present at the right place.”

At present, Big FM is hosting auditions to select one lucky winner from five cities who would get to share the stage with Sonu Nigam. The auditions will take place in five cities from April 16-20, 2008.

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