With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to the bare essentials. Big FM Bangalore has embarked on an initiative to ease this financial burden through a contest christened ‘Bitti Harusha Idi Varusha’.
The contest is aimed at giving listeners the opportunity to win something for free for an entire year this Sankranti. The contest commenced from January 8, 2009 and will continue till January 14, 2009. It is being run across the morning and evening shows, with winners being declared every day.
A combination of on and off-air events, the campaign is essentially a simple fun quiz, aimed at testing the knowledge of Big FM listeners around recession and jobs. The Big Ticket shall entitle winners to an annual free supply of groceries, gym memberships, gold jewellery, apparels and sarees, fitness and beauty vouchers, and much more. While six winners will be declared each day, the grand finale is something to be looked forward to, which is scheduled to be held on January 13, 2009 at a popular mall, where 10 shortlisted listeners would be quizzed and fight for big prizes to last them an entire year.
Commenting on the campaign, Sunil Kumaran, Head - Karnataka & Kerala, Big FM, said, “We are committed to creating superlative content and entertaining our listeners by providing them wholesome entertainment while addressing their need requirements. ‘Bitti Harusha Idi Varusha’ has been conceptualised keeping in mind the prevailing mood of the listeners, and we are confident of receiving packed participation from our listeners, who have made us the No. 1 station in the city.”
Listeners can register for the contest via SMS (BIG _ Name to 55454) or call on 80-39890927 and leave their name and number. Big FM RJs have started to randomly pick registered listeners starting January 8 and quiz them on-air. Those who are successful in giving just one correct response will win a year’s supply of merchandise.