Big FM has tied up with the much-awaited film ‘Aramane’ as its radio partner and recently launched the film’s music live across three of its FM stations in Bangalore, Mangalore and Mysore, on the breakfast show ‘Big Coffee’.
In Bangalore, the breakfast show, hosted by RJ Harsha, saw some great interaction and fun on the show, including high listener interactivity with both director and lead actor of the film. Directed by Nagashekar, the movie features popular actor and multiple award winner Ganesh. The music is being exclusively aired on Big FM, before it can be heard elsewhere.
Speaking on the occasion, Sunil Kumaran, Cluster Head-Karnataka and Kerala, Big FM, said, “We are extremely excited to join hands with one of the most anticipated movies of this year. Our effort is to create exciting content around the theme of the movie, which will generate listener interest and thereby, promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting insights centered on ‘Aramane’, we are sure that our entire on-air package would make for great content and listener involvement.”
As the exclusive radio partner, Big FM has exhaustive on-air plans for the music of ‘Aramane’ to create an unprecedented buzz. The FM channel began the promotion activities by premiering the music in the last week of March for a period of 15 days on air exclusively across all three cities in Bangalore. The FM station would also feature interviews with the cast and crew of the movie and also run contests for its listeners across Bangalore, Mangalore and Mysore.