Top Story

e4m_logo.png

Home >> Media - Radio >> Article

BIG FM announces two new programming initiatives

26-May-2007
Font Size   16
Share
BIG FM announces two new programming initiatives

BIG FM has announced the launch of two new programming initiatives. While the first initiative intends to provide listeners with a show that will allow them to find an alternative career path, the second will introduce a segment of five back-to-back songs that will be played in the first hour of all shows.

‘Life Ki Dhunaktundhun’, hosted by RJ Chin2, will go on air from May 27 and try to give more information to youngsters about offbeat and alternative career paths. The show will also feature the likes of Sudanshu Pandde, DJ Suketu, Ganesh Hegde and Vishal-Shekhar who will share their experiences about their not so traditional careers.

Commenting on the new show, Manav Dhanda, National Head-Programming, BIG FM, said, “This is an entertaining show about alternative careers -- the first-hand journey of people who have arrived in life, and the advice they can offer to our listeners to help them find their way down alternate career paths.”

Explaining the idea behind the back-to-back music segment, Dhanda elaborated, “We want to make the station a purely entertaining and a musical one. Therefore, along with jock-talks, we aim at providing our listeners wholesome entertainment with melodious music back to back.” With this new segment, listeners can now hear five songs back-to-back every first hour of all shows.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world