Big FM has announced the 100 days countdown campaign association with the fourth International Military Sports Council (CISM) Military World Games to be held from October 14 to 17 this year in Hyderabad. To mark the approach to the 100 days, grand celebrations have been planned by CISM at Hyderabad starting, from July 8 onwards. Eighty-six countries with 5,500 participants from around the world will be in India for this mega event.
A car rally with a message ‘Chalo Hyderabad’ will flag off from Gachibowli stadium to create awareness and publicise the mega event. To offer an action-pack programme with live updates of the event, the station has installed its ‘BIG Booth’ at the stadium. The station will further take the campaign on streets by driving along with the mascot of the games.
Ashwin Padmanabhan, Station Director, BIG FM Hyderabad, said, “We are delighted to partner the 100 days countdown campaign for the fourth CISM Military World Games. It’s an honour for Hyderabad to be chosen as the host for such a prestigious event. Therefore, BIG FM is launching a concerted campaign to inspire Hyderabadis to become the perfect hosts, through an exiting mix of on-air and on-ground promotions.”