Top Story


Home >> Media - Radio >> Article

Big FM announces partnership with Military World Games

Font Size   16
Big FM announces partnership with Military World Games

Big FM has announced the 100 days countdown campaign association with the fourth International Military Sports Council (CISM) Military World Games to be held from October 14 to 17 this year in Hyderabad. To mark the approach to the 100 days, grand celebrations have been planned by CISM at Hyderabad starting, from July 8 onwards. Eighty-six countries with 5,500 participants from around the world will be in India for this mega event.

A car rally with a message ‘Chalo Hyderabad’ will flag off from Gachibowli stadium to create awareness and publicise the mega event. To offer an action-pack programme with live updates of the event, the station has installed its ‘BIG Booth’ at the stadium. The station will further take the campaign on streets by driving along with the mascot of the games.

Ashwin Padmanabhan, Station Director, BIG FM Hyderabad, said, “We are delighted to partner the 100 days countdown campaign for the fourth CISM Military World Games. It’s an honour for Hyderabad to be chosen as the host for such a prestigious event. Therefore, BIG FM is launching a concerted campaign to inspire Hyderabadis to become the perfect hosts, through an exiting mix of on-air and on-ground promotions.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business