Close on heels of announcing its national music awards property with the Indian Music Academy – The Big IMA Awards, and its local music awards through the Big Bengali Music Awards and Big Kannada Music Awards, Reliance Broadcast Network’s radio arm 92.7 big FM announces the ‘Big Marathi Music Awards 2010’, a platform to recognise and celebrate talent in Marathi music.
Coinciding with Maharashtra’s 50th anniversary celebration year, Big Marathi Music Awards 2010 takes audiences on a journey from golden yester years to the today’s latest music. The property, conceptualised by 92.7 BiG FM and marketed by Big Live, the experiential marketing arm of Reliance Broadcast Network Ltd, will see all its media verticals coming into play, to ensure this music award permeates into consumers’ lives through multiple touch points. The property will air the awards, across the cities of Mumbai, Solapur, Goa, Indore, Baroda & Gwalior. The grand finale, will witness a gala awards night graced by stalwarts from the Marathi music and entertainment industry, and will be aired on ETV as a special offering.
Soumen Ghosh Choudhury, Business Head, 92.7 Big FM, said, “The reason we did these awards was because Maharashtra has been the birthplace of some great music and musical legends down the ages. Not just locally renowned talent, but singers and musicians of national and international fame have sprung forth from its soil. Marathi music offers a lot of different flavours in the form of Natya sangeet, Lavani, Tamasha and main stream movie music. However, Marathi Music has never received the kind of recognition it deserves.”