Last week saw the launch of My FM and Big FM in the city of Indore in Madhya Pradesh. This is My FM’s third station in the state, while it’s the second one for Big FM.
Synergy Media Entertainment Ltd (SMEL), a fully owned company of the Bhaskar Group owns the ‘My FM’ brand and had previously launched the station in the cities of Bhopal and Gwalior in the state. The launch in Indore marked rocking performance by the Indi-pop band Euphoria, and the unveiling of the station’s new logo.
Harrish Bhatia, Business Head, My FM, said, “Madhya Pradesh is our home state and people here have always supported us and seen the group grow. After completing the Punjab circle and having a sizable presence in Rajasthan and Gujarat, it is the turn of Madhya Pradesh.”
Viplove Gupte, Programming Head, My FM, noted that this is a launch with a difference. “We have already made a mark among Indore listeners with a mind-blowing musical performance and are all set to give a voice to them with our listener centric programming,” he added.
The launch was supported by 360-degree promotions comprising outdoor events, hoardings, fliers, etc. The launch was also supported by the group newspaper Dainik Bhaskar, which covered the pre-launch activities extensively.
The Adlabs-owned Big FM’s launch in the city marked the launch of the network’s second station in Madhya Pradesh. With this launch in the city, the station will also cover the adjoining areas of Dewas, Mhow, Pithampur, Sanwer, Depalpur, Manpur in the 40 square kilometre aerial distance.
Commenting on the station’s entry into Indore, Vidyuth Bhandary, Director-West, Big FM, said “We are very excited about launching in the city of Indore. Our radio signals cover Indore and adjoining towns as well, which ensures greater penetration and reach, and with programmes like ‘Big Chai’, ‘Ye Meri Life Hai’, ‘Chal Kalti Maar’, ‘Gaadi Number 927’, ‘Big Googly’ and ‘Tandoori Nights’, we are sure to rule the entertainment space of the people.”
“Our programmes have been put together after much research and understanding of local requirements as it is our endeavour to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Indore,” Bhandary added.