Big FM, the radio initiative from Reliance Media World Ltd, has entered into an alliance with the BBC World Service, wherein the FM player will take BBC’s entertainment updates across 32 of the network’s stations, which includes cities like Agra, Ajmer, Aligarh, Allahabad, Amritsar, Asansol, Bareilly, Baroda, Bhopal, Bikaner, Chandigarh, Delhi, Goa, Guwahati, Hissar, Indore, Jalandhar, Jammu, Jamshedpur, Jhansi, Jodhpur, Kanpur, Kolkata, Kota, Mumbai, Patiala, Rajkot, Ranchi, Shimla, Sholapur, Srinagar and Surat.
Big FM listeners can now enjoy the BBC World Service programme’s like ‘Big BBC Minute’, hourly entertainment minutes, weekly entertainment film preview show, and ‘Big BBC Mulaqat’, a celebrity talk show, on weekends. The coming together of Big FM and BBC World Service promises to offer creative, exclusive and unparalleled entertainment to Big FM listeners.
Reliance Media World Ltd informed BSE about this partnership on December 8, 2009.
Neil Curry, Head of Business Development (Asia Pacific), BBC World Service, said, “I am delighted with our partnership with Big FM. This takes our position in the market to a new level as BBC World Service programming will be accessible in several Indian states and cities for the first time ever. As a result of a good reach that Big FM has all over the country, audiences across all demographics will be able to enjoy our radio programming.”
Tarun Katial, CEO, Big FM, said, “This alliance will further strengthen our programming concoction offering to listeners. The entertainment capsules from the BBC World Service are credible, engaging and highly entertaining – offerings that we as a brand ensure in our delivery to listeners. This only furthers our endeavour to offer the best aural entertainment across our network and we are confident that these capsules will be very well received by our listeners.”
BBC World Service is an international multimedia broadcaster delivering 32 language and regional services. It has around 2,000 partner radio stations, which take BBC content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. Its news sites include audio and video content and offer opportunities to join the global debate.
Reliance Media World is part of the Reliance Anil Dhirubhai Ambani Group and encompasses BigFM and its allied businesses, including Big Street, Big Digital, Big Reach, Big Events, Big Live and Big Rural.