Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM and Access Atlantech Edutainment to roll out RJ training courses

18-October-2008
Font Size   16
Share
Big FM and Access Atlantech Edutainment to roll out RJ training courses

Big FM has joined hands with Access Atlantech Edutainment (AAT) to roll out a six-week certified RJ training programme to be conducted at AAT campuses across 10 cities in India – Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Thiruvananthapuram. The first batch of this training progamme has completed the course in Chennai.

To ensure imparting practical knowledge relevant to the industry, Big FM has its very own in-house top management programming associates as visiting faculty. The course will offer a mix of traditional RJ training as well as future technology modules. It aims at providing students with skills on radio, Internet radio and blog so as to bring in an integrated learning experience.

Speaking about the initiative, Tarun Katial, COO, Big FM, said, “Ever since the radio boom, there has been a huge mismatch between supply and demand for talent, and this scenario called for some going beyond conventional measures and some out-of-box thinking to address the issue. Big FM has acted to address this issue by offering RJ training programme, thereby leading the development of the radio category.”

Speaking on the tie-up, Rathish Babu, CEO, Access Atlantech Edutainment, said, “This initiative is among the several steps taken by AAT to nurture and train talent for the radio segment as a vertical. RJ is an initial rollout. We will definitely see more radio-oriented courses in the coming months.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.