Big FM has joined hands with Access Atlantech Edutainment (AAT) to roll out a six-week certified RJ training programme to be conducted at AAT campuses across 10 cities in India – Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Thiruvananthapuram. The first batch of this training progamme has completed the course in Chennai.
To ensure imparting practical knowledge relevant to the industry, Big FM has its very own in-house top management programming associates as visiting faculty. The course will offer a mix of traditional RJ training as well as future technology modules. It aims at providing students with skills on radio, Internet radio and blog so as to bring in an integrated learning experience.
Speaking about the initiative, Tarun Katial, COO, Big FM, said, “Ever since the radio boom, there has been a huge mismatch between supply and demand for talent, and this scenario called for some going beyond conventional measures and some out-of-box thinking to address the issue. Big FM has acted to address this issue by offering RJ training programme, thereby leading the development of the radio category.”
Speaking on the tie-up, Rathish Babu, CEO, Access Atlantech Edutainment, said, “This initiative is among the several steps taken by AAT to nurture and train talent for the radio segment as a vertical. RJ is an initial rollout. We will definitely see more radio-oriented courses in the coming months.”