GoaFest 2007, organised by the Advertising Agencies Association of India, will have BIG FM as its official radio partner. Coinciding with the launch, the channel is all set to launch its new station in the state during the week of the event, which is being held on April 20-21. This launch will mark the entry of the first private FM station in the state.
The channel has lined up an array of features for the audience during GoaFest 2007 that includes interactions with some of the RJs like Archana Jani from Mumbai, Adonica from Hyderabad and Ayushman from Delhi, among others. The station has also planned to set up a BIG Booth; where the guests can interact with the RJs while they provide music and entertain the crowd.
At the event, a BIG Rain Dance has been arranged on April 21 at Cavelossim Beach, AdVillage, with DJ Shiva. Moreover, the channel has announced that participants can win some interesting prizes throughout the Fest like holiday packages, souvenirs, etc. The official communiqué from the channel noted that the Fest poses an excellent opportunity for the station to meet with the industry’s decision makers.
Commenting on the entry of the station in Goa, Tarun Katial, COO, BIG FM, said, “While the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners.”
“The programming mix of the station has been put together based on an extensive research and in-depth analysis, keeping into consideration the preferences of the people in Goa. There will be a lot of interactivity on the station and we will use it as a platform for consumers, taking on issues that are word-of-mouth, as also bring listener emotions to the fore,” he added.