With FM radio stations being launched every other day across the country, there is a crunch of talented and trained people in this field – be it in production, engineering, creative or radio jockeying. In a bid to address this issue, Big FM, in conjunction with Access Atlantech Edutainment (I) Ltd, which runs the SAE Colleges, has launched an RJ Training Course.
This five-week certified training programme would be conducted at SAE campuses across 10 cities in India – Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Thiruvananthapuram.
Commenting on the initiative, Lancelot Cutinha, Vice-President, Human Resources, Big FM, said “With the economy on a high trajectory growth, the industry at large has never experienced such a mismatch between supply and demand for talent as it exists today. This scenario calls for some going beyond conventional measures and some out-of-the-box thinking to address the issue. This is yet another initiative from Big FM in leading the development of the radio category.”
Speaking on the tie-up, Rathish Babu, CEO, Access Atlantech Edutainment, said, “This initiative from AAT with Big FM is a continuing effort from our side to fill the demand gap and offer a course which will be a direct industry driven one with core academics in place, which ensures strong learning ground as well as a professional working environment for a student. SAE offers such programmes with other global leaders such as Steinberg, Digidesign and Apple in other parts of the world.”
To ensure that the best trainers in the industry are imparting knowledge that is relevant and of best quality to the students, Big FM will have its own top management associates from its programming team as visiting faculty. The Fm player will also lend its studios for advance level training programmes at regular intervals, which will ensure practical training. Big FM will also provide an opportunity to some of the best students to be part of its organisation by hiring them as RJ on successful completion of the course.
The course will offer a mix of traditional RJ training as well as future technology modules. The outcome shall aim at providing the student with skills on radio, Internet radio and blogs so as to bring in an integrated learning experience.