Big FM 92.7 now comes in a 100 chartbuster format in Delhi, which would include songs that have been ranked and rated among the top 100 songs in Delhi. The radio station would now focus on more Delhi-centric programmes that include talks on fashion and lifestyle, gadget and gizmos, celebrity interviews, etc.
Big FM 92.7 has also announced its intention of becoming a one-stop shop for discounted goods. Most of these initiatives would be supported by print, outdoor, online and mobile activities.
The station will play the top 100 songs ranked as per weekly chartbuster ranking model and the play list is refreshed regularly. To ensure accuracy and credibility of data the station is undertaking a thorough and meticulous backend process, which involves TV play-outs of music videos, ring tone downloads on mobile phones, music album sales, weekly call out research of new song releases among a panel of consumers and play outs across radio stations.
“The new format would fulfill a strong need of listeners, which has been proven through research. The music will be engrossing and entertaining, given that it is what the listeners wants. We are proud to be India’s first radio network to bring this unique format through our Delhi station,” said Tarun Katial, COO, Big FM 92.7.
This is part of the strategy to get city-centric and more local to attract youths and get increased listenerships. Similar strategies have been initiated in other cities as well like astrology based programmes in Chennai and programmes to give vent to frustrations in Mumbai.
In addition to innovative and fresh content, Big 92.7 FM has lined up an array of RJs who will be the voice and personality of the station. Key hosts across Big FM 92.7 stations will be hosted by local personalities like Vrajesh Hirjee in Mumbai, Ayushmann in Delhi, Rakesh and Pragya in Kolkata, among others. They would be interacting with the listeners.