After hitting the airwaves in Delhi, Bangalore, Kolkata, Chennai, Mumbai and Hyderabad, Big 92.7 FM is now venturing further north. The FM station will start operations in Jammu from December 18. With this launch, the company endeavours to make itself available in earlier untapped cities of the country.
Tarun Katial, COO, Big 92.7 FM, said, “Following the launch of six stations, we have been receiving very encouraging responses from all over India and are confident of the same from Jammu too. We are especially excited since we are the first radio station to open doors to a new form of entertainment for the people of Jammu. Big 92.7 FM will offer the people of Jammu unique and relevant content that only a medium like radio – which is live, 24x7 and local – can offer.”
As far as the content of the new station is concerned, it will not only offer local flavour and city-connect through relevant content and interesting information and updates, it will also play music appealing to local tastes.
Katial further said, “The programming mix of the station has been put together after much research and understanding of our listeners’ requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are excited to entertain the people of Jammu.”