BIG 92.7 FM has announced the launch of its station in Jalandhar. The launch of BIG 92.7 FM in the city marks the launch of the 17th station of Adlabs Films Ltd.
Commenting on the station’s entry into Jalandhar, Tarun Katial, Chief Operating Officer, BIG 92.7 FM, said, “We have been receiving very encouraging responses from all the cities that we have launched in this far and we are very excited about launching in Jalandhar. The programming mix of the station has been put together after much research and understanding of our listener’s requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Jalandhar.”
The station has designed utilities such as traffic and weather updates, along with time checks and health tips to help optimise the listeners’ time management and health. Another important programme offering of the station is the acknowledgement of local heroes in society. BIG 92.7 FM aims to honour the deserving common man who works relentlessly and voluntarily for the betterment of society.
In the first phase of its launches, BIG 92.7 FM had set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar and Guwahati, and the completion of second phase will take the total count of stations by the network to 45.
In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd, the station was adjudged No. 1 in Bangalore, Hyderabad and Chandigarh within few months of being launched, whereas the station in Mumbai and Kolkata has been adjudged No. 2, as per the study on various criteria during the period of February-March 2007.
The station has several television personalities like Shweta Tiwari, Abhijeet Sawant, Shekhar Suman, Harsha Bhogle, Rajeshwari Sachdeva and Vrajesh Hirjee as radio jockeys. BIG 92.7 FM has Abhishek Bachchan, Asin and Upendra as brand ambassadors for the Hindi belt, the Tamil and Kannada markets, respectively.