BIG 92.7 FM, the radio initiative by Adlabs Films Ltd, has launched its Guwahati station and this is the 17th station to go on air. In the first phase of its launches, BIG 92.7 FM had set up stations in Delhi, Hyderabad, Kolkata, Chennai, Bangalore, Mumbai, Jammu, Srinagar and Aligarh. The launch in Guwahati is part of the second phase of launches in mini-metros by BIG 92.7 FM.
The Guwahati station had started its test run from April 12 and it officially went live on air on May 2. RJs Hansie, Sujitha, Mandira and Nirmali are hosting the shows in Guwahati.
Commenting on the Guwahati launch, Sudev Dutta, AVP East, BIG 92.7 FM, said, “We have been receiving very encouraging responses from all the cities where we have launched so far. We are very excited about launching in Guwahati and we would like the tunes of BIG 92.7 FM to echo across the length and the breadth of the city. The programming mix of the station has been put together after much research and understanding of our listeners’ requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the people of Guwahati.”
Addlabs Films Ltd plans to take BIG 92.7 FM not only to the metros, but also to virgin markets. The company has so far made an investment of Rs 400 crore in terms of transmission equipment, infrastructure and licensing, and hopes to keep up to its tagline ‘BIG 92.7 FM — Suno Sunao, Life Banao!’ in a big way.