Top Story


Home >> Media - Radio >> Article

BIG 92.7 FM launches ‘Cool Maal’ contest for summer

Font Size   16
BIG 92.7 FM launches ‘Cool Maal’ contest for summer

BIG 92.7 FM has lined up an interactive contest this summer -- ‘Cool Maal’ contest. Through this contest, BIG FM listeners can win prizes every hour during the station’s breakfast show ‘Big Chai’ from 7 am to 10 am, beginning May 14.

Arjun Singgh Baran, Station Head, BIG 92.7 FM, said, “We are approaching this entire initiative with the objective of delivering value to our listeners by providing them local relevant content, and we are confident of receiving great support from all our listeners across cities.”

The radio station will provide regular on-air updates on heat alerts, celebrate with BIG ice cream cakes, contest around the coolest summer dresses, among others, through this initiative. BIG FM will also create Cool Zones -- branded air-conditioned structures -- in public places like malls and railway station platforms. The station has also tied up with professional Golawallahs for a ‘Gola Fair’ in Mumbai and Delhi.

Baran added, “With the temperatures soaring high this summer, the station’s ‘Cool Maal’ will prove to be a hit since the contest is not just about enriched programming, but is about delighting listeners this summer with cool prizes and an effort to bring difference in their lifestyles in every possible way, and more importantly, find practical solutions to beat the heat with us.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO