BIG 92.7 FM launches ‘Cool Maal’ contest for summer

BIG 92.7 FM launches ‘Cool Maal’ contest for summer

Author | exchange4media Mumbai Bureau | Saturday, May 12,2007 9:38 AM

BIG 92.7 FM launches ‘Cool Maal’ contest for summer

BIG 92.7 FM has lined up an interactive contest this summer -- ‘Cool Maal’ contest. Through this contest, BIG FM listeners can win prizes every hour during the station’s breakfast show ‘Big Chai’ from 7 am to 10 am, beginning May 14.

Arjun Singgh Baran, Station Head, BIG 92.7 FM, said, “We are approaching this entire initiative with the objective of delivering value to our listeners by providing them local relevant content, and we are confident of receiving great support from all our listeners across cities.”

The radio station will provide regular on-air updates on heat alerts, celebrate with BIG ice cream cakes, contest around the coolest summer dresses, among others, through this initiative. BIG FM will also create Cool Zones -- branded air-conditioned structures -- in public places like malls and railway station platforms. The station has also tied up with professional Golawallahs for a ‘Gola Fair’ in Mumbai and Delhi.

Baran added, “With the temperatures soaring high this summer, the station’s ‘Cool Maal’ will prove to be a hit since the contest is not just about enriched programming, but is about delighting listeners this summer with cool prizes and an effort to bring difference in their lifestyles in every possible way, and more importantly, find practical solutions to beat the heat with us.”

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