BIG 92.7 FM becomes exclusive radio partners for Yash Raj Films’ ‘TaraRumPum’

BIG 92.7 FM becomes exclusive radio partners for Yash Raj Films’ ‘TaraRumPum’

Author | exchange4media News Service | Wednesday, Mar 28,2007 9:48 AM

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BIG 92.7 FM becomes exclusive radio partners for Yash Raj Films’ ‘TaraRumPum’

BIG 92.7 FM has acquired the exclusive rights for Yash Raj Films’ forthcoming film ‘TaraRumPum’. Siddharth Anand of ‘Salaam Namaste’ fame has directed the film, and it stars Saif Ali Khan and Rani Mukherjee in the lead.

BIG FM listeners will be updated on all the action around the movie with exclusive song premieres, behind-the-scenes titbits, and interviews of the cast and crew. There will be a weeklong build up prior to the launch of the music, on air announcement of the release of the movie and music.

The radio channel will weave in content of the film into its programming mix. Interesting on-air contests, music countdowns, comeback stories of the common man, meets with the star cast of the film, opportunities to win exclusive movie merchandise, and tickets to premier shows will await listeners on the radio station.

The station will also be promoting the return of the successful musical duo of Vishal and Shekhar, along with their interviews. There will be a special Yash Raj Films music countdown hosted by the channel’s celebrity RJ Abhijeet Sawant, playing some of the most memorable songs of their films. On the day of the music release, the radio station will be premiering one of the leading tracks of the film.

Anand Chakravarthy, National Marketing Head, BIG 92.7 FM, “We are extremely excited to join hands with one of India’s most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie, which will generate listener interest and thereby promote the movie far more effectively”.

Said Vijay Kumar, Head, Yash Raj Music, “With its reach and the listener share it commands, BIG FM was the ideal partner for ‘TaraRumPum’. We are pleased with the plan presented to us by BIG FM and we are sure the clutter-breaking ideas, the innovative campaigns planned and other interesting promotions centred around the radio station and movie will surely make this tie-up stand out, and will help in capturing large audience share.”

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