BIG 92.7 FM becomes exclusive on-air partner for ‘Jhoom Baraabar Jhoom’

BIG 92.7 FM becomes exclusive on-air partner for ‘Jhoom Baraabar Jhoom’

Author | exchange4media Mumbai Bureau | Monday, May 14,2007 9:34 AM

BIG 92.7 FM becomes exclusive on-air partner for ‘Jhoom Baraabar Jhoom’

Big FM has tied up with Yash Raj Films as its exclusive on-air partner for ‘Jhoom Baraabar Jhoom’. The station has planned various on-air activities for the premiere promotion in order create buzz around the movie.

The music of the film will premiere on May 14, with the title track, across all BIG FM stations, except Chennai. The music of the movie will be played in both the morning and evening primetime. An official communiqué informed that each song of the album would first be heard exclusively on BIG FM.

The station will also feature interviews of the starcast of the movie like Preity Zinta, Lara Dutta and Bobby Deol, and music directors Shankar-Ehsaan-Loy during the music premiere. BIG FM listeners also stand to win a chance to be part of an exclusive music video ‘Jhoom Baby Jhoom’ featuring common people dancing to the title track, in addition to getting an opportunity to interact with the stars of the film.

Also, prior to the launch of the movie, BIG FM will provide special content around dance -- featuring dance experts from Bollywood, including the film’s ace choreographer Vaibhavi Merchant giving dancing tips to listeners. BIG FM has other on-air plans including contests around the content that the station has planned for this movie.

Anand Chakravarthy, National Marketing Head, BIG 92.7 FM, said, “We are extremely excited to join hands with one of India’s most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest, and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on ‘Jhoom Baraabar Jhoom’, we are sure that our entire on-air package will make for great content and listener involvement.”

Vijay Kumar, Head, Yash Raj Music, added, “We saw a great brand fit with BIG FM. We were extremely pleased with our tie-up with the station during ‘Ta Ra Rum Pum’, and we are quite confident that our association for ‘Jhoom Baraabar Jhoom’ will be even bigger this time.” The on-air plans for ‘Jhoom Baraabar Jhoom’ stand relevant across all 17 Big FM stations except Chennai.

The film is directed by Shaad Ali of the ‘Bunty Aur Babli’ fame and has its music score by none other than the enormously talented musical combo of Shankar-Ehsaan-Loy.

Tags: e4m

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