Big FM, the radio initiative of Adlabs Films, already has 14 FM radio stations across the country. From May 2007, Bhopal will have its first private FM channel and it will be the 15th station for Big FM. The player intends to launch all its 45 channels planned under the second launch phase in the next few months.
Commenting on the entry of the station into the city, Tarun Katial, COO, BIG 92.7 FM, said, “While the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners.”
About the programming mix offered by the station, Katial elaborated, “We have put together the programming based on an extensive research and in-depth analysis keeping into consideration the preferences of the people in Bhopal. There will be high amount of interactivity on the station and we will use it as a platform for consumers, taking on issues that are word-of-mouth and bring listener emotions to the fore. It is our endeavour to attract the local audiences and build a brand that connects at the grassroots.”
Speaking on the future plans of the station, he remarked, “By mid 2007, we will be present across India from Thiruvananthapuram to Srinagar, and Rajkot to Guwahati.”