Bhaskar Group’s Synergy Media Entertainment Ltd (SMEL), which operates the brand MY FM, has announced the launch of its fourth radio station in Bhopal. The Group, which already has stations at Jaipur, Chandigarh and Jalandhar, plans to launch radio stations in thirteen more cities over the next few months.
To support this launch, the station has commenced a campaign called ‘Dil Se’ to promote the station in the city. The campaign is designed by Grey Worldwide, and it aims to provide a platform for the people of Bhopal to voice their concerns, dreams and aspirations for their city.
Harrish M Bhatia, Sr. VP and Business Head, MY FM observed that Madhya Pradesh is a growing market and Bhopal is its core. “Soon, MY FM will reach out to millions across the state giving them an opportunity to voice their opinions, in addition to playing the best music,” he added.
Meanwhile, Viplove Gupte, National Programming Head, MY FM said, “The music to content ratio of the station will be 70:30. I am sure with our unique approach ‘Dil Se’ MY FM will soon cultivate loyal set of listener community.”
MY FM plans to soon launch thirteen other stations in Indore, Gwalior, Nagpur, Raipur, Jabalpur, Bilaspur, Jodhpur, Udaipur, Ajmer, Kota, Ahmedabad, Surat and Amritsar.