My FM, from the Bhaskar Group, has gone on-air in Chandigarh on February 19, 2007. With this launch, the group now has two FM stations, Jaipur being the first one before this. The new station will play a blend of popular Hindi film music and Indipop along with Punjabi pop, fusion, remixes, retro music and evergreen ghazals.
The channel claims that the music played in Chandigarh was decided after intensive research conducted over months before the launch. Moreover, the programming has been divided into two parts based of life and work pattern of an average resident of Chandigarh.
Viplove Gupte, National Programming Head, My FM, said, “My FM is uniquely placed in the FM arena with presence of print linkages with the dominant newspaper in terms of Dainik Bhaskar and Divya Bhaskar. The channel will leverage this to provide interactive radio programming a 360-degree experience for the listener.”
Commenting about the channel’s presence in Chandigarh, Richa Sharma, Station Head, My FM, said, “My FM is value for money to its advertisers by offering customised solutions and focussed audience. Radio means entertainment and, MY FM means a radio station of the people of Chandigarh.”
With weekday programming like ‘Salaam Chandigarh’ and ‘Chandni Raatein’, the channel is following the block programming method. The channel also plans to run some really interesting and whacky contests for its listeners in every hour and has also lined up specific weekend programming.
Shows like ‘Boss ka Boss’ feature the better half of a corporate honcho, ‘Sunday Ki Awaaz’ allows one of the lucky winners to be an RJ for a special Sunday show, ‘My Mehfil’ is a program for the lovers of ghazals and Sunday afternoon rocks with ‘Dhol Wajda’, where popular Punjabi tracks will be played.