BBC has increased its radio presence with two more of its programmes going on air on Radio One from last week. The two weekly programmes – ‘BBC Take One’, a film preview programme, and ‘BBC Fun and Games’, a 15-minute sports magazine programme – will be aired on Thursday and Saturday, respectively. While ‘Take One’ went on air on January 10, ‘Fun and Games’ went air on January 12.
Commenting on the initiative, Vineet Singh Hukmani, CEO, Radio One, said, “These are the first ever sports magazine and a credible film magazine on radio in India, which have been designed especially for Radio One’s ‘Masstige’ audiences and we are confident that BBC will help us reach our target listener with a perfect dose of exclusive entertainment delivered with the highest credibility.”
Vineeta Dwivedi, India Business Development Manager, BBC World Service, said, “The two new weekly programmes add to BBC’s special FM programming for India – ‘BBC Ek Minute’ and ‘EK Mulaqat’ – and we look forward to working with Radio One on new opportunities.”
Debojit Saha, Programming Head-Delhi, Radio One, said, “It was fun working with the BBC content team to arrive at a sound that was just right for our station and we look forward to more creative content opportunities with the BBC team.”
‘Fun and Games’ is a capsule of sports-celebrity trivia from around the world. The programme mixes celebrity interviews, insights and forecasts along with peppy music. ‘Take One’ delivers a predictive view before a film releases on Friday. This programme gives an informed opinion on the new films releasing in the week – Bollywood and Hollywood. It also analyses the cinematic nuances with film critics and the public and intersperses ‘tinsel talk’ – behind-the-scenes stories – with sound bytes from actors and directors.