Top Story

e4m_logo.png

Home >> Media - Radio >> Article

BBC Radio on INCableNet

14-June-2002
Font Size   16
Share
BBC Radio on INCableNet

BBC World Service has entered into an arrangement with INCableNet in Mumbai to provide radio programmes 24 hours a day, including two hours of Hindi and half hour of Tamil programmes.

According to sources this partnership is not advertising revenue driven but a value addition for its cable service. Currently, INCableNet covers 60-70 per cent of cable homes in Mumbai. BBC World Service is also in the process of tying up with Siticable.

Although, BBC has similar arrangements with television stations in some countries including the Philippines, exploring the Indian cable television is unique.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO