Top Story


Home >> Media - Radio >> Article

BBC Hindi to go off the air waves

Font Size   16
BBC Hindi to go off the air waves

After enthralling Indian audiences for 70 years, BBC Hindi will no longer be on air come April 1, 2011. BBC Hindi shortwave radio service was well in existence even before India had won its Independence. For many in rural India, the service was the only means of knowledge of the outside world.

According to Peter Horrocks, Director, BBC Global News, the move was taken in a bid to cut costs. BBC has decided to cut down on its language services due to reduced funding to BBC World Service’s Grant in Aid. Several other language stations across various countries are likely to be shut down over the next few years owing to the cut in grants. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by