City dwellers across India can now enjoy a range of BBC programmes 24x7, thanks to a partnership between BBC World Service and WorldSpace satellite radio, which broadcasts to the Indian subcontinent.
Listeners across India, including Bangalore, Chennai, Delhi, Hyderabad and Mumbai, can subscribe to WorldSpace's basic package to hear BBC News and BBC World Service programmes in four languages – English, Hindi, Urdu and Bengali. They can also hear BBC programmes on WorldSpace's newly launched all-sports radio channel, Play.
Subscribers to an enhanced gold package will, in addition, receive the BBC Global News channel, which has up-to-the-minute news and in-depth analysis from the BBC.
Michel Lobelle, BBC Business Development Manager, Asia and Pacific Region, said, "I am pleased the BBC is now available across India in digital audio quality – a major achievement. BBC programmes will complement WorldSpace's already unique mix of information, sports and music content."
Shishir Lall, Managing Director, WorldSpace India, said, "We are delighted to be broadcasting BBC World Service because it delivers the right mix of original and innovative programming. We are thrilled that the BBC is helping make our vision a reality in our primary market."
BBC programmes in English include its flagship programmes Newshour, 60 minutes of news and analysis of the day's top stories, and Outlook, which brings human interest stories from across the globe. World, Have Your Say is the weekly multimedia, interactive phone-in programme encouraging ordinary people to put questions to experts and leading international figures in the news.
BBC programmes in Bengali include E Masher Bitarko, an interactive programme debating the current issue of the day. Mathe Maidaney is the specialist sports magazine programme, while Dharabahik offers documentaries.
BBC programmes in Hindi include Aaj Ke Din, a morning programme, and Aaj Kal, an evening news programme. Aapki Rai is dedicated to listeners' letters and Career Kya Karoon helps listeners with career-related queries and information. Humse Poochiye answers listeners' questions on general topics, and Aapki baat: BBC ke saath is the live half-hour interactive programme where listeners can put questions to a guest.
BBC programmes in Urdu include the flagship programme Sairbeen, which provides 60 minutes of news and current affairs every day. Jahanuma is the daily breakfast programme that sets the day's news agenda, while Shabnama has a roundup of the main events of the day. BBC Urdu also brings listeners weekly magazine features on sports, science and the economy.