BBC has entered into a partnership with Maharashtra’s 94.3 Tomato FM, which would allow BBC’s programming to be available to Tomato FM listeners in Kolhapur, and shortly also to Tomato FM listeners in Sangli. The deal adds Tomato FM to the BBC’s list of Indian FM partners, which include Radio One in Delhi, Chennai and Mumbai; Radio Choklate in Bhubaneswar and Cuttack; and Radio Tarang in Hissar.
Following the deal with Tomato FM, every half-hour, from 8 am to 8 pm, audiences of 94.3 Tomato FM can tune in for BBC’s infotainment updates, ‘BBC Ek Minute’. This takes listeners inside the world of sports and entertainment. Additionally, every Sunday, listeners can listen to the BBC’s weekly chat show, ‘BBC Ek Mulaqat’, presented by BBC India Editor, Sanjeev Srivastava.
This show profiles India’s prominent people from the world of media, films, sports, business, arts and politics, showing ‘the other side’ of celebrities’ lives and playing their favourite songs.
Naval Toshniwal, CEO, 94.3 Tomato FM, said, “This alliance is a major boost in our station’s efforts to offer quality content and entertainment to its listeners.” Vineeta Dwivedi, India Business Development Manager, BBC World Service, said, “Radio Tomato has excellent local content and we are delighted that they are adding some of the BBC’s most successful programmes to their exciting schedule. This will ensure that the very best programming reaches audiences in Kolhapur and, later in Sangli. I look forward to working with our friends at Radio Tomato to extend this relationship.”
BBC World Service is an international radio and online broadcaster delivering programmes and services in 33 languages. It uses multiple platforms to reach 183 million listeners globally, including SW, AM, FM, digital satellite and cable channels. It has around 2,000 partner radio stations, which take BBC content, and numerous partnerships supplying content to mobile phones. BBC World Service broadcasts to South Asia in Bengali, Hindi, Nepali, Sinhala, Tamil, and Urdu, besides English.
BBC Hindi programmes are produced from London and New Delhi and are set in a rolling format, with news, current affairs and features.