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Baking Bread in a Traffic Jam

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Baking Bread in a Traffic Jam

In the introductory article of his column, “Radio Architecture”, Mohit Balani says short-term radio advertising is a dice roll. Such radio ads are written to bring the customer to immediate action. Sometimes they pay off wonderfully, but more often they don’t. The greater goal of radio advertising is to win the hearts of those who are not yet into the market for what you sell.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India