The South market has been buzzing with FM activity in the past one month with several groups announcing the launch of their FM stations in various markets. The latest to join the fray is Asianet Communications Ltd, which will be launching its FM stations in Thrissur and Kannur by February 2007. 95 is the frequency for both the stations.
Though the programming format has not been finalized yet, the content would be predominantly in Malayalam and cater to the local audience.
Sree Kandan Nair, In-charge of Asianet’s FM venture and Programming Head of Asianet Television, said, “Our FM stations would be ‘narrowcaster’ with good and friendly relationship with our listeners. We will connect to our listeners in a very informal way.”
“We already have 10-15 RJs on board who are RJing for e 648, an AM station of the Asianet Group based in Dubai. However, we would recruit a few talented young RJs for our FM stations,” Nair added.
“We would go on air as soon as the common infrastructure provided by BECIL is in place,” he further said.
Meanwhile, Mathrubhumi and Malayala Manorama, who have bagged license for four FM stations, are also slated to launch their FM stations around the same time.