Top Story


Home >> Media - Radio >> Article

Around the radio world in 18 hours through Radio City

Font Size   16
Around the radio world in 18 hours through Radio City

On New Year’s Eve listeners of Radio City can connect with Indians across the world as the FM channel has tied up with some international Hindi radio stations. Radio City will have its RJs chatting with their counterparts from the other stations, and also allow listeners to connect with them for 18 hours of non-stop on-air programming.

The channel intends to act as a bridge between Indians across the world and exchange greetings, share New Year plans and resolutions with their loved ones and friends, thus making the global-local connect. For this, the FM channel has tied up with Radio Tarana (New Zealand), Sunrise Radio (London), Hum FM (Dubai) and Radio Teen Taal (Paris).

Rana Barua, Head of Marketing, Radio City, said, “We have always been innovative in our approach and in keeping with this tradition we wanted to end the year with a bang. We at Radio City have always believed that music is the universal language and hence, waned to provide an opportunity to Indians all over the world to connect through music.”

Radio City is also giving out select passes for the A R Rehman and Nelly Furtado, which will be held at the Andheri Sports Complex in Mumbai on December 31.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017