With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50 and have a print run of 10,000.
Uday Chawla, Secretary General of AROI is the Editor of ‘Radio News and Views’. In conversation with exchange4media, Chawla said, “We want to connect with the radio industry through the medium of print, which I believe is also an important medium, especially for leisure reading. Secondly, we hope that through this magazine we will see a major interaction between the radio industry and the Government. Hence, my target for 2010 is to provide the industry a platform of world suppliers. With 600 more radio stations coming up, and being an industry magazine, it will represent the industry guild.”
As the title suggest, the aim and objective of the magazine will be to share news and views of the Indian radio industry, the Government, suppliers and so on. Initially, the magazine will be supplied to all radio professionals and employees, besides government officials and suppliers.
The first issue focuses on ‘Vision 2010’, the first radio event of India, which was held in December 2009 and also carries an interview with Information and Broadcasting Minister Ambika Soni and other senior professionals.
Since the marketing is targeted towards a limited set of readers at the moment, the magazine will go for specialised marketing only.