Top Story


Home >> Media - Radio >> Article

AROI to launch ‘Radio News & Views’ magazine in February 2010

Font Size   16
AROI to launch ‘Radio News & Views’ magazine in February 2010

With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50 and have a print run of 10,000.

Uday Chawla, Secretary General of AROI is the Editor of ‘Radio News and Views’. In conversation with exchange4media, Chawla said, “We want to connect with the radio industry through the medium of print, which I believe is also an important medium, especially for leisure reading. Secondly, we hope that through this magazine we will see a major interaction between the radio industry and the Government. Hence, my target for 2010 is to provide the industry a platform of world suppliers. With 600 more radio stations coming up, and being an industry magazine, it will represent the industry guild.”

As the title suggest, the aim and objective of the magazine will be to share news and views of the Indian radio industry, the Government, suppliers and so on. Initially, the magazine will be supplied to all radio professionals and employees, besides government officials and suppliers.

The first issue focuses on ‘Vision 2010’, the first radio event of India, which was held in December 2009 and also carries an interview with Information and Broadcasting Minister Ambika Soni and other senior professionals.

Since the marketing is targeted towards a limited set of readers at the moment, the magazine will go for specialised marketing only.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...