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Ashish Pherwani
Partner (Advisory Services), Ernst & Young

What I also think will happen is that at some point community radio will start picking up and this will largely be funded by the large FMCGs who want to reach out to the small villages and Tier 4 cities. Many of the people in these areas are not reachable by tel...

Vineet Singh Hukmani
MD & CEO, Radio One

People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of up...

Tarun Katial
CEO, Reliance Broadcast Network Limited

"Every day I get some feedback on our radio shows specifically the Annu Kapoor show. I haven’t seen so much feedback on television shows as much as I have heard about him. In my 15-year long career, this is one show that has given me maximum feedback outside of Kyunki Saas Bhi Kab...

Rohit Upadhyay
CEO, iBroad7 Communication

It has always been thought that radio is a mass localised reach medium. However, it has never been used that way. BJP in particular used the medium to its fullest. Let’s take the example of UP, which was divided into five parts, i.e. Western UP/Braj ,Bundelkhand, Rohilkhand, Awadh...

Rachna Kanwar
Business Head, Digital Media & New Business, Radio City

Earlier, the licenses were handled by one association; Phonographics Performance Limited (PPL), but since the last year and a half, we have to approach each individual music label to negotiate music licenses and royalties. This becomes very difficult for us. Also, there is no stan...

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