Top Story


Home >> Media - Radio >> Article

Amicable outcome in Sun TV issue likely by Thursday?

Font Size   16
Amicable outcome in Sun TV issue likely by Thursday?

The Home Ministry’s delay in passing security clearance to Sun TV has led to further delay in Phase III auctions. However, sources indicate that a decision is likely by the end of this week and rumours suggest that we could see a favourable compromise between the embattled organizations

The first list of companies that will be participating in the Phase III auctions was expected to be released early last week. But there has been no announcement on it from the MIB.

A few FM operators we spoke with confirmed that the reason for the delay is that the MIB has still to send a written confirmation to Sun TV Network regarding the pending clearances from the Home Ministry. It has been learnt that the PMO has asked the Home Ministry and the MIB to sort out the issue between them.

One reason for the delay could be because, as rumours suggest, both ministries are trying to work out an amicable compromise. However, no official confirmation of this could be received. One source suggested that Sun TV had filed for an RTI and a positive decision is expected.

The radio industry has long been petitioning the government to separate the individual from the organization while taking the final decision. Sun TV stock also went up 115.97 points on the BSE by yesterday evening, further lending credence to the rumours.

Though the government has seemingly promised the radio industry that the auctions would take place with or without the involvement of RED FM and Suryan FM (the two private FM brands of Sun TV Network), it does create a tricky situation for the government.

The closure of the two brands which account for 45 stations across the country would be a severe loss to the government exchequer in terms of migration fees and other auction money; one source opined this could be as high as Rs 400 crore.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems