AirCheck India, an audio content identification service provider for radio, has announced its plans to expand its services to Ahmedabad. The company provides identification services of commercials and songs that are played on air across all stations in a city. The service is currently available in seven cities, Bangalore, Jaipur and Hyderabad. Monitoring in Ahmedabad is expected to be launched in a couple of weeks.
AirCheck India monitors radio stations round the clock, 365 days a year, and provides ‘same day’ verification. Karl Kessler, General Manager of RCS India, will be responsible for marketing these services to the industry. He said, “Of the five radio stations licensed for Ahmedabad, four are already on air. And, Ahmedabad is classified as a Category A market, with considerable economic strength. This makes it extremely viable for our expansion plans.”
Agreeing with him, Kanan Bhuta, Sales Manager, RCS India, said, “Even before the start of monitoring in Ahmedabad, we have received inquiries, asking when data for the stations would become available. This shows how crucial this information now is to broadcasters for their strategic planning.”
One of the first subscribers of AirCheck services for Ahmedabad is Radio Mirchi, which is using it in other markets as well. An official communiqué stated that RCS India intended to launch monitoring services for at least two other Category A markets before the end of October.