AIR rakes in Rs. 10 crore from PM's Mann Ki Baat in two fiscals

AIR rakes in Rs. 10 crore from PM's Mann Ki Baat in two fiscals

Author | exchange4media News Service | Thursday, Jul 20,2017 7:55 AM

A+
AA
A-
AIR rakes in Rs. 10 crore from PM's Mann Ki Baat in two fiscals

According to media reports, Prime Minister Narendra Modi's monthly radio address 'Mann Ki Baat' generated a revenue of about Rs. 10 crore for the All India Radio (AIR) in the last two fiscals. The Minister of Information and Broadcasting, Rajyavardhan Rathore, said in a written reply to the Lok Sabha that, in 2016-17, the revenue was to the tune of Rs. 5.19 crore, while it was Rs. 4.78 crore in 2015-16.

He said regional version of the address is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast. Besides, the minister said the English and the Sanskrit versions are also broadcast by the AIR.

Rathore said that the 'Mann Ki Baat' is disseminated on transmitters for domestic audience and through Internet and shortwave (SW) transmitters for global listeners.

The last episode aired on June 25, 2017 where the PM spoke on the 42nd anniversary of the Emergency period in India. His next address will take place on July 28 at 11 a.m and audiences can share issues and themes with him here:

https://www.mygov.in/group-issue/give-your-inputs-prime-ministers-mann-ki-baat

Write A Comment

Hide