AIR plans to discontinue Yuvavani channel

AIR plans to discontinue Yuvavani channel

Author | exchange4media News Service | Monday, Jan 01,1900 8:19 AM

AIR plans to discontinue Yuvavani channel

All India Radio may stop airing Yuvavani, the popular youth radio channel that has captivated audiences for several decades. As part of a restructuring drive, All India Radio is in the process of identifying channels that are either not performing well or have an overlap with others so that they could be revamped or even closed down.

According to sources, there is no need for a separate Yuvavani channel in Delhi with the advent of FM channels. A committee, headed by All India Radio deputy director-general Noreen Naqvi, has been tasked to work out a roadmap for different channels in the All India Radio bouquet.

Depending on the recommendations of the panel, certain radio channels would be beefed up while some others might be closed down.

The regional channels would also be beefed up with greater local flavour added to their programming as part of All India Radio’s approach of narrowcasting as against broadcasting.

Even the news would have more local content to make it relevant to the listeners.

Source: Business Standard
Tags: e4m

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