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After Ulta Pulta Nitin’s exit, Radio Mirchi reworks ‘Hello Delhi’

After Ulta Pulta Nitin’s exit, Radio Mirchi reworks ‘Hello Delhi’

Author | exchange4media News Service | Tuesday, Aug 22,2006 8:48 AM

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After Ulta Pulta Nitin’s exit, Radio Mirchi reworks ‘Hello Delhi’

After the exit of its high-profile RJ Jonathan Brady, aka Ulta Pulta Nitin, who recently joined Red FM, Radio Mirchi Delhi has reworked its morning show, ‘Hello Delhi’, which was previously hosted by Nitin. Starting from August 21, the programme now has a new format featuring RJs Ananta and Saurabh, which will be a dual male jock show.

Providing a rationale to the decision of changing the show format, Kanwarbir Singh, Station Director, Radio Mirchi Delhi, said, “Hello Delhi has always been a favourite with Radio Mirchi listeners. Its success probably led the other radio stations to model their morning shows around a similar format. Hence, to avoid listener fatigue and to break away from the clutter likely to ensue with the advent of more private FM stations in a few months time, we have remodelled ‘Hello Delhi’. The show will be a delightful mix of humour and satire, and will certainly create a new benchmark for radio programming.”

Sharing her thoughts on the new show format, Riya Mukherjee, Vice-President and Regional Head-Programming, North and West, Radio Mirchi, said, “With today’s hectic lifestyles, somehow, somewhere we seem to have forgotten humour. The attempt of the new ‘Hello Delhi’ format is to bring back humour in our lives, our homes and even our workplace.”

“Though listeners will get their daily dose of news, headlines, weather reports, celebrity interviews and more, the treatment will be very different. Both Ananta and Saurabh do spoofs by analysing situations and daily happenings in an unusual way. The show will not only make you laugh, but will also set the mood for the entire day,” she added.

Tags: e4m

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