From 6 am, April 19, 2006, Hyderabadi cuisine became spicier with Radio Mirchi becoming the first FM radio station to arrive in the cyber city, which has been allotted four radio stations under the FM Phase II expansion.
Radio Mirchi 95 FM Hyderabad is the tenth station of ENIL to start operations. The station went on-air with the voice of Southern superstar Chiranjeevi being the first sound on the station.
The radio major had launched its stations in Jaipur and Bangalore on April 17, thus becoming the first player to start operations under FM Phase II.
“With these back to back launches, ENIL had managed to demonstrate it project management capabilities. In all three stations detailed market research was carried out to provide inputs to programming so that the station reflected the tastes and aspirations of each city,” said A P Parigi, MD & CEO, ENIL.
ENIL has won 25 licenses in FM Phase II in addition to the existing seven stations already operational since FM Phase I. Under the FM Phase II rules, players are permitted to commence broadcasting by way of interim transmission facilities in seven cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur.