Cochin is witnessing some FM action this week. Close on the heels of Mathrubhumi Group’s Club FM going on air in Cochin, Radio Mango, the FM venture of Malayala Manorama Publications, has also launched its operations there. Radio Mango is already present in Kozhikode, Thrissur and Kannur – all in Kerala.
As part of the Cochin launch, Radio Mango has undertaken an intensive multimedia campaign along with innovative on-ground promotional activity, christened ‘Nattile Tharam’ (Star of the State). The on-ground activity covered over 800 panchayats throughout Kerala.
Besides Malayalam music, Radio Mango would play Tamil, Hindi and English songs. Commenting on the launch, Amit Mathew, General Manager, Radio Mango, said, “Coming from the house of Malayala Manorama, we have in-depth understanding of the lifestyles, tastes and preferences of the listeners in Kerala. This has enabled us to formulate the right programme mix and marketing strategies. The recent IMRB study has ranked us as No. 1 at the three stations we currently operate in. We are confident of replicating the success story in Cochin as well.”
Targeted at not only the youth, but also the youthful, Radio Mango was the first private FM station to go on air in Kerala.
Club FM’s fourth station goes on air in Cochin