Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Adlabs Radio begins the jig with ad guru Dan O’ Day

20-July-2006
Font Size   16
Share
Adlabs Radio begins the jig with ad guru Dan O’ Day

Ad guru Dan O’ Day is here and Adlabs Radio has decided that this is the way the media entity will begin making its mark with the Indian advertising and marketing fraternity. Adlabs Radio is presenting a look into hypnotic advertising, as Dan O’ Day explains ‘How to create maximum impact in broadcast advertising’.

Presenting a broad picture on the thought process that let Day be Adlabs Radio’s first event, Tarun Katial, COO, Adlabs Radio, said, “The radio industry in India is at a very nascent phase, but is poised for exponential growth. Adlabs Radio is one of the biggest players in the radio category. Our initiatives are part of a long-term endeavour to make radio advertising more effective and make it work better for the advertising fraternity. A better working creative will help cut advertising clutter on radio. Besides, commercials are not for all to listen – it is for the targeted listener’s point of view.”

On how the event helped the entity, he explained, “We are offering the benefit of the expertise of Dan O’ Day the guru of hypnotic advertising through a seminar. Such properties are of great benefit to the industry. If the industry has to develop and grow, all players will need to work together to take the industry to the next level. Going with this belief, we are bringing down experts in the field, who come from more mature markets from whose rich experience we all can benefit.”

What else can be expected on these lines from Adlabs Radio? Katial replied, “There are a plethora of similar sessions being explored. Only recently, we had Sylvia Allen, an expert on NTR (Non Traditional Revenue), who addressed the industry on the comparatively new and emerging function. Similarly, we had Keith Pringle, another radio guru, who was brought down to train our personnel and he addressed the industry at the recently concluded Promax seminar.”

“We plan to bring down a stream of similar experts, who are stalwarts in their own right and from whom Adlabs Radio and the industry as a whole can benefit. The effort is to make the business state-of-the-art in processes, practices and the ideas, and thus build a long-term media option,” Katial said.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India