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ADAE keen to foray into satellite radio space

ADAE keen to foray into satellite radio space

Author | Asit Ranjan Mishra | Tuesday, Apr 25,2006 5:56 AM

ADAE keen to foray into satellite radio space

Anil Dhirubhai Ambani Enterprises (ADAE) has said that it is keen to venture into satellite radio space if the government opens terrestrial transmission of satellite radio through repeaters.

Speaking to exchange4media, Rajesh Sawhney, President, Reliance Entertainment, said, “The government cannot grant license for terrestrial transmission of satellite radio to a single party (read WorldSpace) unilaterally. As it had done in the case of FM radio, it has to invite bidding from interested parties. When the government notifies the policy guidelines for satellite radio, we will examine it and if it makes good business sense then we may also consider venturing into the space.”

WorldSpace has applied to the government for allowing terrestrial transmission through which it can reach the audience on the move, which has been seriously contested by the Association of Radio Operators of India (AROI).

AROI has opposed the WorldSpace move on the ground that it would badly hamper the prospects of the nascent FM radio industry if the satellite radio captured the audience on the move. Asked about the controversy, Sawhney said, “Anybody can apply for anything. The government has yet to come out with a satellite radio policy framework. I don’t want to overreact on the issue.”

Tags: e4m

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