After carrying out test runs for nearly two weeks, Aahaa FM 91.9, the radio venture of Kumudam Publications Pvt Ltd, hits the Chennai air waves today. Aahaa FM, which has been launched with the tag line ‘Climax of Entertainment’, promises loads of fun, laughter and entertainment.
Besides the content, the FM channel boasts of a bunch of celebrity RJs, including playback singer Harish Raghavendra, Pavatharani (Iillayaraja’s daughter), popular orator Dindigul Leoni, Chinmayee, who crooned Tere Bina with A R Rahman, and Mayya with Maryem Toller in ‘Guru’, Revathi Shankar, popular comedian and actor Mayilsamy, and Paravai Muniamma, among others.
P Varadarajan, Managing Director, Kumudam Publications, said, “We are not targeting any particular listeners, whoever listens to the radio would be our TG. Content would be our driving force, Aahaa is not just another FM channel,” he said. While refusing to divulge information on the outlay for the channel, Varadarajan said that Aahaa FM would be targeting maximum market share.
Meanwhile, Amudhan, Managing Director, WOC and Creative Consultant of Kumudam Publications, said, “As far as Aahaa FM is concerned, celebrity RJs would not be you-blink-and-you-miss affair. On the contrary, our celebrity RJs would be there round the clock and throughout the year. Our innovative programming format will stir listeners. Each programme is packaged in such a way that there is no question of boredom.”
“Aahaa FM is a channel which has something for everybody,” he asserted.
Chennai currently listens to Suriyan, Radio Mirchi, Radio City, Big FM, Hello FM and recently launched Radio One, while Muthoot Group’s FM channel is expected to go on air in the near future.
Aahaa FM to hit Chennai airwaves soon, ropes in WOC as its creative partner
Kumudam Publications entrusts Chennai-based shop WOC with creative duties