A R Rahman has become the new brand ambassador of satellite-based digital radio service WorldSpace. As part of the company’s advertising and promotional activity designed to reach music lovers across the country, Rahman will produce an exclusive WorldSpace song and endorse Worldspace products.
Since his introduction to Indian cinema, Rahman has composed stirring music and soundtracks for innumerable films, from ‘Roja’ to ‘Rang de Basanti’. He has helped introduce a new ambience to Indian cinema and is a leading contributor to the Indian film industry’s crossover appeal.
Said Shishir Lall, Managing Director, WorldSpace India, “We are delighted to partner with the musical genius of A R Rahman as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound. Our association with Rahman fits perfectly with our goal as we set out to define the future of radio in India and extend the service to music lovers across genres.”
“WorldSpace is the only satellite radio service in India offering the widest platform for music in the country with over 40 dedicated channels that showcase a bouquet of genres from Carnatic music to Hip-Hop,“ said Rahman, adding, ”It is my pleasure to be associated with a brand that provides such an extensive range of music. I look forward to working with WorldSpace in bringing the future of radio entertainment to people across India.”