94.3 Radio One is launching a new program with Sunny Leone called #NewAgeLove in February 2016.
The program has Sunny Leone giving advice to men and women about the ‘game of love and dating’. It will have interactive segments both on radio and social media making it a month long festival of love.
Speaking about the association, Anil Machado, Chief Content and Talent Officer, Radio One, said, “For years we have celebrated boy-meets girl on Valentine’s Day but the world has changed so much. Young people in India too, like their global counterparts view ‘love’ differently from the earlier generation and the challenges and expectations it creates in their lives have changed for sure. We are sure our listeners would appreciate Sunny’s global sensibilities combined with her genuine tips and advice to young people on how to deal with new age love, dating do’s and dont’s given the magic of this pacy digital world”
“We found Sunny to be perfect in the manner that she delivers differentiated Radio on #NewAgeLove and we are certain listeners on air and those interacting with us on social media on this program will discover a refreshing side to her. We have many more surprises on superior engagement creation for the year ahead which will certainly be magical for the listener and innovate superiorly for the advertiser” said Vineet Singh Hukmani, MD & CEO, 94.3 Radio One.”
Radio One India targets upscale Indians and runs international format radio stations in Delhi and Mumbai, Bollywood in Bangalore Chennai Pune and Hindi Retro formats in Kolkata and Ahmedabad.