94.3 Radio One launches India’s first international radio network brand

94.3 Radio One launches India’s first international radio network brand

Author | exchange4media News Service | Thursday, Jan 12,2017 5:56 PM

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94.3 Radio One launches India’s first international radio network brand

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international format. The change in format happened in Bangalore on 9th January 2017.

Being the only network that offers an international product in the 3 largest radio markets, Radio One has decided to relaunch its international network brand with a new logo and new on air elements to strengthen its all India product offering.  Only Radio One offers an international radio format in the 3 largest media markets namely Mumbai Delhi and Bangalore.

“We had realized that there are 25 million upscale educated Indians, that we like to call ‘International Indians’ in these 3 cities of Delhi Mumbai and Bangalore . These International Indians read an English newspaper and consume International television heavily combined with consumption of Internet in the english language. We target this globally assimilated audience with a more economical but super engaging combination of LIVE ALL DAY RADIO and fabulous SOCIAL MEDIA CONNECT with our hugely appreciated facebook pages with over 1 million likes. We have scaled up our on air content to suit the 3 largest media markets and our new content allows a ‘live inter-connect’ with the 3 cities. This gives advertisers a unique opportunity to super engage these 25 million consumption leaders across their 3 largest consumption markets. Only Radio One offers access to this unique and well profiled audience in this manner” said Vineet Singh Hukmani, MD & CEO Radio One.

“We have launched the Bangalore international format and relaunched Delhi and Mumbai with some very special content. Not only are the music playlists hugely rejuvenated but the content has been acknowledged exclusively by international stalwarts like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry, Eric Martin of Mr Big and others.  We have special segments like Celebrity wrist watch with international celebrities that tell the time of day, new innovative ways of announcing traffic and weather, a host of new shows both on weekdays and weekend. We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner” said Anil Machado, Chief talent and content acquisition officer, Radio One.

“With the new product and congruence in format of the 3 largest radio markets, we have upwardly revised our international network pricing and are happy to see that clients and advertising agencies are supporting us in this change as they see value in this unique format and its 25 million audience target. We thank them for the same. As regards our new NETWORK LOGO seen in the picture. It combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all 3 markets” said Saurabh Sehgal , COO operations Radio One.

“Our brand promise of ‘UPGRADE TO INDIA’S ONLY INTERNATIONAL RADIO NETWORK is resonating very well with our upscale audience in all the cities and we look forward to amplifying our brand presence in the coming weeks using primarily our radio stations supplemented with well targeted media and are confident that both listeners and advertisers will see huge value in ‘INDIA’s ONLY INTERNATIONAL RADIO NETWORK BRAND’” added Hukmani

94.3 Radio One operates International formats in Delhi Mumbai and now Bangalore and continues to operate Hindi formats in Pune, Kolkata, Chennai and Ahmedabad. It was the first to launch Hindi Retro formats in Kolkata and Ahmedabad and the first to launch a Bollywood station in Chennai.  In Pune, Radio One continues to operate an upscale bollywood station.

Tags: Radio One

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