Living Media’s radio channel 93.5 RED FM is the official radio channel for Zee Cine Awards in Dubai. For the first time, the radio channel will be covering the awards live from Dubai.
Talking about the rationale behind partnering this event on a national scale, Vehrnon, National Head-Programming RED FM says, “It is to bring alive the big event feel on radio and from a marketing point, bring like-minded clients and audience together on a more interactive platform. At the end of it all, it’s all about enhancing the value proposition.”
As the only official radio partner, 93.5 RED FM has been vigorously partnering ZEE with the pre-build up activities across its key stations in Mumbai, Delhi and Kolkata. RED FM also created an innovative programming package to build hype for the event. It had live polls among voters, sound byes from award nominees, film reviews of nominated films, interviews with stars and directors, and two lucky winners flown to Dubai.