92.7 Big FM is set to launch the third season of singing competition, Benadryl Big Golden Voice. This time around the show will be open to singers from across the globe including US, Canada, UAE, Pakistan and Bangladesh. Singing enthusiasts will be able to compete for the Benadryl BIG Golden Voice title and get his/her big break in Bollywood alongside musician and face of the initiative, Shankar Mahadevan.
Commenting on the launch, Ashwin Padmanabhan, Executive VP and National Business Head, Reliance Broadcast Network Limited stated, “We are extremely delighted to announce the launch of the third season of our singing talent hunt show – Benadryl Big Golden Voice. 92.7 Big FM has spearheaded numerous initiatives that endeavour to bring forth hidden and untapped talent and after the tremendous response and great appreciation from our listeners for the last two seasons, we aim to take the show to an all-new level by introducing an international leg to the campaign this time around. With this, we look forward to not only unravel local talent but also discover international potential. Our associations with advertisers too will garner international exposure for them to communicate with their consumers overseas effectively.”
Benadryl Big Golden Voice India Season 3 will be promoted through 360 degree marketing and digital campaign. This will include radio, OOH, TV and digital platforms. With expansion into the digital space, the show will also accept digital entries, videos and web episodes and has tied up with online music academies for the same. TV channel BIG Magic international is another route that the radio network will use to reach out to the international audience.
Speaking on this association, Shankar Mahadevan said, “It is amazing that India has such vast talent, and initiatives like Benadryl Big Golden Voice to bring out the raw singing talent from every nook and corner of the country. This year it is only getting bigger and it will be a delight to hear some of the extraordinary voices from across boundaries.”