92.7 Big FM of Reliance Broadcast Network Limited has roped in Vishal Singh as its National Marketing Head. He will report to Ashwin Padmanabhan, National Head, 92.7 Big FM and will look after the brand’s marketing-related activities, say industry sources.
Singh has over 16 years of experience in the industry and has worked with brands like The Times of India, Sify, Dainik Bhaskar, Idea Cellular, Spice and Reliance Communications.
Before joining 92.7 Big FM, Singh was associated with Idea Cellular where he was handling development of marketing communication programme across all 22 circles to have a wider brand presence.
Our typical marketing budget is usually 10 per cent of the topline spend