Top Story


Home >> Media - Radio >> Article

92.7 Big FM Chennai to play contemporary Top 100 Kalakkal Hits

Font Size   16
92.7 Big FM Chennai to play contemporary Top 100 Kalakkal Hits

92.7 BIG FM’s Chennai station has switched to play contemporary Top 100 Kalakkal Hits. The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience.

In line with the makeover, the Chennai station promises new RJs along with new content coupled with innovative and engaging sessions for new and old listeners alike.

Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “Our idea behind the change in the Chennai stationality is to appeal to the younger audience. The content too has been modified in a way that it blends with today’s generation. We will play the current era’s Top 100 Kalakkal Hits.”

Excited about his association with 92.7 BIG FM’s re-launch, RJ Balaji said, “The channel has crafted its re-launch carefully in sync with Gen Y, with a focus on hot picks and trending issues while playing beautiful contemporary hit songs. It is a fresh and revolutionized concept and we do hope that our listeners will enjoy our revamped look as well.”

The popular breakfast show Big Melody Mornings will be replaced by Jalabala Juckkamma and Tea Kadai Bench with RJ Sarethran and RJ Giri Giri, respectively. The channel will continue to air the evening show Take it Easy by RJ Balaji.

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...