92.7 BIG FM’s Chennai station has switched to play contemporary Top 100 Kalakkal Hits. The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience.
In line with the makeover, the Chennai station promises new RJs along with new content coupled with innovative and engaging sessions for new and old listeners alike.
Speaking on the occasion, Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “Our idea behind the change in the Chennai stationality is to appeal to the younger audience. The content too has been modified in a way that it blends with today’s generation. We will play the current era’s Top 100 Kalakkal Hits.”
Excited about his association with 92.7 BIG FM’s re-launch, RJ Balaji said, “The channel has crafted its re-launch carefully in sync with Gen Y, with a focus on hot picks and trending issues while playing beautiful contemporary hit songs. It is a fresh and revolutionized concept and we do hope that our listeners will enjoy our revamped look as well.”
The popular breakfast show Big Melody Mornings will be replaced by Jalabala Juckkamma and Tea Kadai Bench with RJ Sarethran and RJ Giri Giri, respectively. The channel will continue to air the evening show Take it Easy by RJ Balaji.