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“WorldSpace is basically DTH in the radio space”

19-July-2004
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“WorldSpace is basically DTH in the radio space”

As head of WorldSpace’s marketing and consumer audio business in India, Sanjay Ramakrishnan is trying reposition the brand on the plank that it’s time for customers to evolve to satellite radio. So while FM is always going to be there, there is a whole new experience available through satellite radio. WorldSpace is also working on its content plan in order to strengthen its regional offerings for greater mass appeal, he says.

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